You need to be aware of certain factor anytime you want to select promotional items for your business. You need to think of many factors around the exercise, as well as the individual choices you have to make.
You have to have your goals for getting the items clear, to begin with. This will serve as the guide to the rest of the exercise. You need to be clear if you want to reach a huge number of people fast, or you need to reach a much smaller demographic.
A large number means you need to think of more cost-effective universal items and less of higher process items. That would work best for a select group of clients, where you want to give more value.The pricier items are for, the smaller select group being targeted. Electronic items come to mind.
You have to ensure the item are relevant to your target audience and customers. While it is clear on paper, many businesses fail in practice. If it is a cleaning services business, for instance, it should have only items that speak of cleaning. This is how your clients will remember your brand name and have an automatic association with the name and service. Accounting businesses would find it appropriate to give away notepads, calculators, or other items that are accounts related.
You can only pick promotional items that are in season. It will be redundant to get your clients sunglasses when it is still winter. You could instead get the stainless steel tumblers, since they will use them to keep their drinks warm. Mugs, beanies and blankets also make sense if it is still winter. You can them give away the sunglasses alongside coolers and beach items when it is summertime.
You have to get items whose quality is of the highest order. There is always the default classification of the quality of the promotional items with the quality of the rest of your business. Cheap items mean the business is simply cheap. High quality items mean the business is of high quality.
The chosen items need to also take a bit of wear and tear. It will also look bad if you get the items which are great to use, but can only last for a short while. The longer it can be used, the better.
It is easy for most to choose items that are prices the lowest. This should not be the case, since price is not always the deciding factor. You on the other hand should not go out an overspend. Do not also settle for the first cheap things you see. You need to strike a balance between price and quality.